Unlike other mobile solutions that are focused only on a single payment channel (in-store only, or online only), ZNAP™ streamlines payment across all channels and provides truly innovative business tools for merchants.
Out-of-the-box functionality within the ZNAP™ mobile business platform allows you to create & replicate multiple floating POS on tablets – fostering closer interaction between sales staff and customers, and eliminating queues during peak hours or shopping festivals.
We use QR-codes differently: rather than a marketing message that points to a website, a ZNAP™ QR-code is a direct sales channel. Merchants can control the interaction with customers when they scan a ZNAP™ QR-code on an advertisement - whether in a magazine, newspaper, billboard, poster or TV. Customers can purchase directly from the ads!
Loyalty accounts are stored in the customer profile on the ZNAP™ app so customers can accrue and redeem in real-time during purchase. A sophisticated loyalty programme can be created and deployed without any additional infrastructure. With everything centralised in one place, ZNAP™ streamlines the payment process and elevates loyalty to a new level.
Many merchants often make the mistake of giving coupons or discounts to people who are going to buy the product anyway. Using ZNAP™, coupons can be customised such that different customer segments receive different offers - so that customer preferences can be leveraged to maximise cross-sell or up-sell. The coupons can be changed or updated at any time, which is impossible to do with printed coupons.
ZNAP™ enables merchants to design special offers based on customer purchase behaviour - which means you could push special offers based on items purchased. When a customer purchases a laptop or phone, for example, you could push an offer for an accessory or peripheral. You could also potentially up-sell the customer to a product with additional features.
Stadiums and concert venues in particular offer many small-value items that are typically paid for in cash: food, beverages, and branded merchandise. When everything is offline, real-time revenue management is impossible – and shrinkage becomes a real issue … often as much as 20-25% of revenue. ZNAP™ solves these problems by capturing all transactions electronically, and providing a method for precise reconciliation with stock.
Merchants can place advertisements in outdoor locations (bus stops, metro stations, shopping malls) or print ads, and when customers scan the ZNAP™ QR-code the built-in geolocation can direct them to the nearest store. Many times consumers see an advertisement for something they like, but don't know where to buy it. With ZNAP™, customers know where to buy and are directed to the nearest store.
Let us tailor a mobile solution that meets - and exceeds - your business goals.